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News & Views of Phillips Since 1976
Monday May 20th 2024

Posts Tagged ‘Dero’

With Necessity as the Mother of Invention, Brothers “Rack-Up” Success

With Necessity as the Mother of Invention, Brothers “Rack-Up” Success

by Megan Sheridan It all started at the University of Minnesota”'s Campus Security. As Rolf Scholtz and his brother Derk used to patrol the Twin Cities Cam­pus, they would notice how unappealing and dysfunctional the bike racks were ”“ as far as they could tell, the market for aesthetically appealing, U-lock compatible bike racks was wide open. After spending some time out of college in an eco­nomic development position, Rolf, along with his artistically inclined brother started Dero Bike Racks, now at 2657 32nd Ave S. And since 1995, they have been producing racks that are shipped all across the country as well as other parts of the world. The foundation of Dero”'s work is based on functionality and artistic appeal: all Dero racks are U-lock compatible, so users are assured that their bikes are safe; and all Dero racks are aesthetically attractive, so architects and planners can integrate them as visible aspects of their designs. Dero Bike Racks is [...]

Frequent + Biker = Freiker Rhymes with Hiker

Frequent + Biker = Freiker Rhymes with Hiker

Freiker + Dero = More Hiking and Biking at Seward Montessor By Kathy Kurdelmeier Dero Bike Racks in the Seward neighborhood has paired up with Seward Montessori, a Minneapolis Public School, to make the school the most walked and biked to school in the city... maybe the state. Dero Bike Racks has donated a Freiker/Dero ZAP system to the school, a system designed to encourage kids to bike and walk to school. Freiker (frequent + biker, rhymes with hiker) a non profit company out of Boulder, Colorado, pioneered the concept using RFID technology. Dero Bike Racks manufactures the ZAP unit. The system is the first to be used in a Minnesota school, one of a only dozen throughout the country. Each registered student is given a RFID (radio frequency identification) tag. Each time the student walks or bikes to school they pass under the ZAP unit, which emits a beep and records their trip and mileage into the Freiker database. That information will be used to provide [...]

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